Rosi Pratts

I make thingssuccessful projectsbroadcast awesomenessdigital creativeengaging contentaward-winning campaignshappy clientsit happen.

 

PROFILE

  • Ambicultural Executive Producer of Broadcast and Interactive Media
  • Award-winning producer of national and international brands in a wide array of industries
  • Reputation for fiscally responsible and highly creative management
  • Cross platform successes in digital and offline interactive media, TV & radio
  • Driven, inspiring, proactive, unusually resourceful, detail-oriented leader & team-builder
  • Facilitator of domestic and international venue flexibility
  • Proficient user of Mac, PC, online tools
  • Successful delivery of projects within a broad range of budgets, timelines, and constraints
  • High quality network of US & international production and post-production collaborators, bringing an array of talents to a variety of projects

Rosi Pratts

 

SIGNIFICANT ACCOMPLISHMENTS

Led development of Facebook and mobile apps, standard and rich media banners, fan pages, and email blasts for American Airlines, Chase, Ford Motor Company and other global brands.

Directed exceptionally timely and on-budget production of Zubi Advertising’s largest, fully-integrated campaign for Ford Motor Company.

Played key role in execution of Zubi Advertising’s former award-winning website, zubiad.com.

Winner of multiple awards including CLIOs, ADDYs, Ojo de Iberoamérica, SOL, USH IDEA, HAPE Awards, WAVE Festival, among others.


BRAND EXPERIENCE

Walgreens
M&M's Mars
BK
GM
Ford
Western Union
Continental Airlines
Chase
Gerber
Olive Garden
Lincoln
SC Johnson
P&G
Florida Lottery
AmericanAirlines

Purina “Andy”

Purina “Andy”

Agency: Lapiz | Client: Purina Golden Mexico

Tide “Wash Away Labels”

Tide “Wash Away Labels”

Director: Luisa Kracht/D’Avant-Garde Media

Verizon “Unlimited Problems”  Post Production only

Verizon “Unlimited Problems” Post Production only

Verizon “Bouncer”

Verizon “Bouncer”

Verizon “Baby”

Verizon “Baby”

YAVEO ONLINE CAMPAIGN

YAVEO ONLINE CAMPAIGN

CHASE “TANGO”

CHASE “TANGO”

a beautiful campaign

FORD FUSION “DIZZY”

FORD FUSION “DIZZY”

the 360º... re-imagined

“REASONS THAT SAVE LIVES” FORD WARRIORS IN PINK

“REASONS THAT SAVE LIVES” FORD WARRIORS IN PINK

CAMISETRÓN FORD

CAMISETRÓN FORD

leveraging multicultural passion

WALGREENS “LAUNDRY” | “FLU”

WALGREENS “LAUNDRY” | “FLU”

“SI TODO FUESE COMO UN FORD”

“SI TODO FUESE COMO UN FORD”

what if...

FORD WARRIORS IN PINK

FORD WARRIORS IN PINK

FORD FUSION “GO”

FORD FUSION “GO”

CHASE “MASTERS” – BANNERS

CHASE “MASTERS” – BANNERS

CHASE “PIANO”

CHASE “PIANO”

FORD WARRIORS IN PINK “DORA”

FORD WARRIORS IN PINK “DORA”

LINCOLN LATINAS

LINCOLN LATINAS

an empowering campaign

FORD FUSION “FUSION’S GOT BEAT”

FORD FUSION “FUSION’S GOT BEAT”

All about the “beat.”

FORD FUSION “SANTA CALL”

FORD FUSION “SANTA CALL”

FORD FIESTA 2012 CAMPAIGN

FORD FIESTA 2012 CAMPAIGN

CHASE “THE SIMPLE THINGS”

CHASE “THE SIMPLE THINGS”

CHASE “FATHER & SON”

CHASE “FATHER & SON”

CHASE “PERDIDOS”

CHASE “PERDIDOS”

CHASE “VIEJITA”

CHASE “VIEJITA”

CHASE “TITO”

CHASE “TITO”

FORD FIESTA “READY PA’ TU MUNDO”

FORD FIESTA “READY PA’ TU MUNDO”

AMERICAN AIRLINES – I LEARNED “CITY TRIP”

AMERICAN AIRLINES – I LEARNED “CITY TRIP”

ZUBIAD.COM (circa 2008)

ZUBIAD.COM (circa 2008)

LET’S GET IN TOUCH

rosi@rosipratts.com

305 318 6445

LET’S CONNECT

DROP ME A LINE… OR TWO

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EXPERIENCE

17-now

Office Administrator

G Alvarez Studio, Coral Gables, Florida
  • Spearheaded all administrative functions related to design, interior architecture and space planning, for award-winning architecture studio
  • Initiated and directed innovative enhancements of a technological system for project tracking, accounting, and human resources
  • Accomplished cost reduction, process efficiency, resulting in optimum productivity
15-17

Freelance Producer

Various
  • Produced many high recall/top-of-mind campaigns for major brands/products, in respected culturally diverse agencies:
    • Orci Hispanic Agency & Multicultural Marketing, Los Angeles, CA:
      Yaveo, Honda, Dole, among others.
    • Lapiz Marketing & Advertising, Chicago, IL:
      Purina; a pool of TV spots produced in Mexico.
    • Conill Multicultural Agency, Los Angeles, CA:
      Procter & Gamble; Crest toothpaste and Head & Shoulders shampoo
08-15

Director, Broadcast Production

Zubi Advertising, Coral Gables, Florida
  • Managed and led production and talent/business affairs personnel at corporate & satellite offices
  • Addressed issues of profitability and overall growth, as key member of the management committee
  • Collaborated with VP of creative services, by providing feedback, direction, and cost-saving efficiencies
  • Drove production department to a consistent level of excellence by superseding expectations
  • Achieved exemplary cost/result ratios through innovative creative problem-solving
  • Awards won: : CLIOs, ADDYs, OJO de Iberoamérica, SOL, USH, IDEA, HAPE and WAVE Festival
  • Directed on-schedule and on-budget production of Zubi Advertising’s largest, fully integrated campaign for Ford Motor Company: TV, website, YouTube video channel, print, radio, outdoor projections, and in-cinema advertising: http://rosipratts.com/#/portfolio/ford-fiesta-ready-pa-tu-mundo/
01-08

Senior Broadcast Producer

Zubi Advertising, Coral Gables, Florida
  • Managed multiple projects simultaneously from initial creative development through post-production, final delivery, and billing
  • Managed the department in the absence of the Director of Broadcast Production
  • Efficiently produced, organized, and tracked TV and radio campaigns for national clients such as American Airlines, Ford Motor Company, Lincoln-Mercury, M&M Mars, Olive Garden, SC Johnson, Wachovia Bank and Western Union
< 01

Senior Broadcast Producer

Bromley Communications, San Antonio, Texas
  • Brands: P&G, Burger King, Continental Airlines, General Motors, Gerber Food, Western Union

EDUCATION & AFFILIATIONS

  • Bachelor of Arts – English Literature and Education, University of Puerto Rico
  • Animation Seminars – Will Vinton Studios Animation Camp, Portland, Oregon
  • Active in industry related organizations
  • Volunteer for local charities

DOWNLOAD MY RESUME

 

CHARACTER

  • Capacity for practical knowledge; common-sense, good judgment and out-of-the-box thinking
  • Altruistic: Sensitive to issues regarding sustainability, conservation, and advocacy for animal rights
  • Visionary in foreseeing situations, providing practical win-win solutions, and enabling improved change
  • Mindset on economies-of-scale; sacrificing quality is never an option.
  • Inspiring team builder and role model
  • Energetic detail-oriented and organized multitasker
  • A fearless and perseverant leader and team player

 

RECOMMENDATIONS

SARI + ANDRÉS

SARI + ANDRÉS A+S IDEAS STUDIO

Rosi is absolutely top-notch. Not only is she a skilled, experienced producer with great taste and attitude, but she’s also one of the best humans you’ll ever meet.

MICHAEL CHARVES

MICHAEL CHARVES EXEC. PRODUCER, 2150

Rosi is the consummate professional; she’s Respected, On-point, Savvy and Innovative.

FRO ROJAS

FRO ROJAS DIRECTOR, EDITOR

Rosi is one of the most dedicated and passionate people you’ll ever meet. As a producer her experience is incomparable to anyone else. She’s also the classiest and most magical around.

CARLOS MENENDEZ

CARLOS MENENDEZ ASSOC. CREATIVE DIRECTOR

Experience and trust; they’re vital to any successful production. And Rosi certainly has, shares, and develops plenty of both.

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